Why Him? Why Her?: How to Find and Keep Lasting Love

Helen Fisher


Why do you fall in love with one person rather than another? In this fascinating and informative book, Helen Fisher, one of the world’s leading experts on romantic love, unlocks the hidden code of desire and attachment. Each of us, it turns out, primarily expresses one of four broad personality types—Explorer, Builder, Director, or Negotiator—and each of these types is governed by different chemical systems in the brain. Driven by this biology, we are attracted to partners who both mirror and complement our own personality type.

Until now the search for love has been blind, but Fisher pulls back the curtain and reveals how we unconsciously go about finding the right match. Drawing on her unique study of 40,000 men and women, she explores each personality type in detail and shows you how to identify your own type. Then she explains why some types match up well, whereas others are problematic. (Note to Explorers: be prepared for a wild ride when you hitch your star to a fellow Explorer!) Ultimately, Fisher’s investigation into the complex nature of romance and attachment leads to astonishing new insights into the essence of dating, love, and marriage.

Sample reviews

1) The author strongly suggests that, if accurately assessed, that these four traits go a long ways toward predicting both attraction and aversion. In a study involving 28,000 members of a dating service, in choosing whom to meet for a first date, at a substantial statistically significant level, both Explorers and Builders seek each other, while Directors of either gender seek Negotiators and vice versa. Attractions to other types pale by comparison. Most of the book is devoted to exploring the dynamics of those attractions. The author does warn of problems when people adhere too strictly to their dominant personality type. Interestingly, the author connects temperaments to the type of love sought. Explorers seek playmates; Builders seek helpmates, or pragmatic love; Directors seek mind-mates, or lovers of ideas; while Negotiators seek a soul mate, one with whom they can connect spiritually.